Definition

ROI (Return on Investment)

ROI measures total gain or loss relative to initial cost over a period.

Use ROI for absolute result snapshots while avoiding misinterpretation when timelines differ.

Last reviewed: 2026-03-03 | Review cycle: 120 days | Next review due: 2026-07-01

How It Works

ROI is useful for clear, fast reporting of profitability on a completed investment.

Because ROI is not time-normalized, it can overstate attractiveness for long-duration projects.

Pair ROI with CAGR when evaluating options with different holding periods.

Examples

Scenario

Investment grows from $20,000 to $26,000.

Outcome

ROI is 30% total return over that full period.

Scenario

Another investment also returns 30% but over twice the duration.

Outcome

ROI alone hides that annualized efficiency is lower.

Entities and Attributes

Entities

  • initial cost
  • final value
  • profit
  • percentage return

Attributes

  • total-period result
  • simplicity
  • time blind spots

Related Calculators

Related Guides

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Frequently Asked Questions

Can ROI be negative?

Yes. If final value is below initial cost, ROI is negative.

Should ROI be used for long-term ranking?

Use it with CAGR and risk context for better ranking quality.